Friday, September 2, 2011

Online Marketing ? Why Blogging Is So Important And Profitable ...

Recently, blogging has become really, really interesting for me. It is no secret that blogs are everywhere on the Internet. Many people use a blog just to organize their own thoughts, while others command influential, worldwide audiences of thousands. Professional and amateur journalists use blogs to publish breaking news, while personal journalists reveal inner thoughts.

Blogging is not only putting your thoughts on the web, but hearing back from and connecting with other like-minded folks. But how is a blog going to help your business or your website? When trying to create a great blog and help your business, there are a few things to keep in mind.

Not all the blogs available get a lot of traffic, because not all of them are entertaining or engaging enough to the general Internet audience. Blogs are popular on the Internet for one reason: the content. A blog can greatly help a site that?s struggling to provide fresh, keyword-rich content.

Most people surfing the Internet are looking for information. In other words, they are not actively seeking to buy a product. They will not surf sales page without running into one, and often they find themselves reading one before they even know what is happening. Most people who are interested in having a home business and making money online want to find good information about the subject first. Then, when people find your information and get engaged in the articles, they will naturally find the links that point to your sales page and other products you are affiliated with and visit them.

Now they have already been pre-sold and have more trust in the links you provide because they have already benefited by reading the free information provided in the article on your blog.

Therefore, becoming a provider of trustworthy information about home businesses, work at home opportunities and online money making ideas positions you as the source for what people are actually looking for in the first place. Publishing a blog allows you to instantly create new content-rich web pages.

These new pages can be linked to from the home page of your current website and/or promoted separately. You?ll provide more value for your website visitors. This increases the stickiness of your website making people stick around longer and ultimately trust you more. On the Internet, trust translates to profits.

Moreover, blogs are the most search engine friendly Internet publishing tool in existence. By publishing your own blog and adding fresh content to it on a regular basis, your blog can start being indexed by the search engines almost immediately and some of the your blog content pages will start showing up in the free listings of the search engines when people search for various key words.

Good content provides a great background for the all-important keywords which drive the search engines and help Internet users find what they want to see. Blogs give websites a great way to put keywords out there, and help constantly enrich the site with good content. So adding good content to your blog regularly can generate free targeted traffic to your site that never stops coming.

To optimize your blog, it is recommended that you install a Word press blog. If you have a website, then you most probably have Cpanel from where your blog can be installed within minutes (ask your webmaster about this). Update your blog frequently, and of also finding other blogs in your field and making comments on their posts and leaving a reference back to your site. If you develop a process to comment on another blog twice a week and, to update your blog say three times a week. You will surely see a surge of traffic coming to your blog and from this you should have specific strategies in place from which to monetize this traffic.
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Source: http://informeveryone.com/internet/blogging/online-marketing-why-blogging-is-so-important-and-profitable/

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